leftright Commissioner Finchem hosts Economic Forum on New O

Approximately 100 CEOs and invited guests were updated on New Orleans’ recovery process and emerging business opportunities during a special Economic Forum hosted Monday by PGA TOUR Commissioner Tim Finchem.


Featuring former New York City Mayor Rudy Giuliani as the keynote speaker and Louisiana Governor Kathleen Blanco, the two-hour session also included presentations by local and state officials on what has happened during the eight months since Hurricane Katrina ravaged the coastal area, as well as plans for the city’s continued revival.


“My impressions of New Orleans are that you are going to do this,” Giuliani said. “I mean, there isn’t a choice. New Orleans is going to be here, it’s going to be here a year from now, five years from now, ten years from now, and it should be safer, better, stronger, and I believe that’s going to happen.


“It requires a great deal of help and assistance, and I can’t tell you how impressed I am with what Zurich did…And the PGA TOUR, I can’t think of an organization that cares about communities more – you’re really doing it big-time here.”


Steve Kroft, a multiple Emmy Award-winning journalist for CBS News, served as moderator during the Forum at the Windsor Court Hotel in the French Quarter.


“We are excited to have the PGA TOUR back in full swing in New Orleans,” said Gov. Blanco. “You have to have a good beginning, and this is a good beginning.


“We are not hopeless. We are helping ourselves, but we can not do it all by ourselves and that’s why we continue to seek additional financing to help us with our citizenry and our housing programs. Our resources are limited, but we are using our resources, what we have available is being applied in every direction.”


“The PGA TOUR is trying to do its part to communicate to corporate America about what is happening in New Orleans and what can still happen,” Finchem said. “Our telecast this week will be speaking to the decision makers throughout America. Our telecasts skew higher than any other sport in terms of reaching CEOs, vice presidents, chief marketing officers, people that would make the decisions to bring groups here, the individuals who make the decision about how to expand their businesses. So this is a very valuable audience.


“We also need to make sure that we’re telling the story for the public sector, particularly to hear that there is a significant need left for resources to be generated to have the impact in those communities that we would like to see.”


Finchem also announced that the U.S. Golf Hurricane Katrina Relief Fund, a collaborative effort led by the PGA TOUR and other major golf organizations, has raised more than $5 million for relief efforts.


   
Governor Kathleen Blanco, Zurich CEO Jim Schiro, Senator David Vitter, former NYC Mayor Rudy Giuliani and Commissioner Finchem.     
Among the guests were approximately 40 CEOs from corporate and tournament sponsors of the PGA TOUR who are participating in the two-day Commissioner’s Cup, an annual golf event that typically is held at resorts around the country. Finchem decided to tie the CEO event to this week’s Zurich Classic of New Orleans, saying the PGA TOUR event “is a powerful means to tell the story of a city on the mend” and to show the corporate leaders that New Orleans is again ready to welcome corporate meetings, events and visitors.


“The big question for us was, do you abandon a situation or do you step up and do what’s right?” said James J. Schiro, CEO, Zurich Financial Services. “We have a commitment to the community and to the people.


“Our job, and our company’s job, is to help people get back to where they belong, to help these companies get back up. There is lot that is positive going on here.”


 



[Rubber] [24/04/06 9:32 PM] [0 comments]
leftright PGA OF AMERICA: Play Golf America, CareerLinks and
The PGA of America's growth of the game initiative that focuses on adult player development and garners industry-wide support, led an award-winning year for the Association as the recipient of eight awards from competitions in the communications and marketing industries.

Begun in 2004, Play Golf America garnered the Gold Magellan Award, presented by the League of American Communications Professionals for Communications Organizations. The program was also a first-place selection as Golf Industry Promoter of the Year by BoardRoom Magazine.

MarCom Creative Awards presented Play Golf America its highest honor, the Platinum Award, from an international competition that featured 4,613 entries. The Award in the marketing/promotion/special event category was judged by industry professionals that determined entries exceeded a high standard of excellence and served as an industry benchmark.

The PGA of America also collected honors for CareerLinks, the Association's employment-referral service, along with the recognition for The PGA Golf Club and for the publication of its Annual Report.

CareerLinks, which identifies qualified PGA Professionals for industry employers, earned a fourth consecutive BoardRoom Magazine Excellence in Achievement Award as the 2004 Association Program of the Year.

PGA Golf Club's North Course was named to the 2005 Top 50 Best Courses for Women, as selected by a panel for Golf For Women magazine. The magazine's panel rated the Top 50 public and resort courses in the United States.

The PGA of America's Annual Report earned an Award of Distinction and Honorable Mention in the 2005 Communications Awards in the Annual Report/Association category.

Play Golf America also received honorable mention in the PR News Platinum PR Awards competition in the Marketing Communications category.

The 2005 Communications Awards presented four additional honors to Play Golf America: an Award of Distinction for Web site and Overall Site, and three Crystal Awards of Excellence - in Publicity/Newspaper Placement; Publicity/Television Placement; and in Marketing/Promotion/Campaign.

"The PGA of America takes great pride in our programs and facilities receiving national recognition, and we are especially pleased that Play Golf America has galvanized the industry for its potential in bringing more and more men and women back to the game," said Roger Warren, president, The PGA of America. "Our Association is proud that its programs continue to recognized by communications professionals."

In 2004, The PGA of America launched a comprehensive package of growth of the game programs under the banner of Play Golf Americaä, which focuses on adult player development. This initiative is supported by the industry's Allied organizations - the PGA Tour, LPGA, USGA, and NCGOA - which participate in the annual Golf 20/20 Conference.

Play Golf America, designed to increase participation among new and occasional adult golfers, was developed by The PGA of America, with the support of Allied Associations including: the LPGA, National Golf Course Owners Association, PGA Tour, USGA and others involved in the annual Golf 20/20 Conference.

Celebrating its 90th anniversary in 2006, The PGA of America was founded in 1916, and is a not-for-profit organization that promotes the game of golf, while continuing to enhance the standards of the profession. The Association is comprised of more than 28,000 men and women PGA Professionals who are dedicated to growing participation in the game of golf.

[Rubber] [30/12/05 8:40 PM] [0 comments]
leftright Blackledge completing studies at PGA golf academy
 

It's that time of year again, where college students from around the world take a break from their studies and return home to their families for the holidays. Some will spend their free time doing those things they didn't have time to do all semester: sleeping late, visiting friends and, for some, hitting the links for a round of golf.


For Justin Blackledge, the opposite holds true. He's taking a break from golf.


The former Huntington Red Devil golfer is back in Lufkin after completing another semester at the Myrtle Beach, S.C. campus of the San Diego Golf Academy, where he's preparing to enter his final semester.


Yes, Blackledge goes to college to study golf.


"Way back when I was a kid first beginning to play, I realized that I wanted to make golf a part of my life in some way," Blackledge says. "I played golf in Huntington, won a couple of tournaments and not much else. But I knew then that I loved the game and wanted a career in it."


For those who would greet the concept of a "golf college" with skepticism, Blackledge explains that SDGA is an accredited institution focused on preparing students for various careers in golf, whether as prospective golf professionals or as other members of the golf industry. Students hone their skills through classes and organized tournaments (Blackledge won both the Match Play and Medal Play trophies this past semester); playing the game is part of their course load for the 330-350 students attending.


The rest of the curriculum includes classes pertaining to such areas as golf management, course management, country club management and building, golf marketing and advertising. Upon graduation, students receive actual Associate's Degrees, along with the certification necessary to teach golf.


"(The course load) is pretty much the same as a regular college," Blackledge says. "We start classes at 7 a.m., and they can be classes like calligraphy, business writing, a short game class, sports psychology or even business law."


Blackledge says he hopes to continue his playing career, but knows the challenges involved with completing the qualifying school.


"Ideally, I'd like to continue playing after I graduate," Blackledge says. "But if that doesn't work out, we get our teaching certificates and Associates in Business degrees, and we can work as club pros or as golf teachers. That's there for me if going pro doesn't work out.


"No matter what, I want to be around golf."


This passion for the game began when, as a youngster, Blackledge would spend summers with his father Stan, who would take his son along during rounds. Later, the younger Blackledge purchased his own clubs, began teaching himself to play and, along the way, developed his fire for the game. His playing days at Huntington merely served to fan those flames; and after short stints at Angelina College and Lon Morris College, Blackledge began searching for the path that would lead to a life in golf.


He says he found that path on the internet, with the SDGA web site. After receiving encouragement from friends Brian Compton and Tim Cahill, he pitched the idea to his mother, Connie, and the two made the trip to Myrtle Beach to see for themselves.


"We flew out to see their campus and their presentation," Connie says, "and we saw what a well-rounded education Justin could receive in fields that would allow him to work in the golf industry. I was extremely pleased to learn that this school is not all about playing golf; they really push making good grades. In fact, Justin is on the Director's List, which is equivalent to a Dean's List.


"We found no negatives there, and we've been very happy with Justin's decision."


Blackledge says that attending the college not only helped the physical portion of his game – he credits teacher Brian Hughes with improving his overall swing — but the mental portion as well.


"I think the biggest thing I've gotten from this so far has come from winning the events I've won," Blackledge says. "It's helped me see that I really can win tournaments. I didn't always feel that way. Now I believe from the first tee that I can win whatever event I'm in."


After graduating, Blackledge says he'll wait for responses to his resumes. One might think that after playing the Wild Wing Plantation and The Legends Golf Course, Blackledge would choose to remain near such prestigious courses; but he says that isn't the case.


"Actually, when I finish all this, I want to return to East Texas," Blackledge says. "I love this area; I guess it's the people. Every time I come home, I realize how much I want to stay and work here."



[Rubber] [30/12/05 8:38 PM] [0 comments]